avatid
Product Design
Contents
Overview
About avatid
avatid is an intelligent appointment management platform that uses personalized AI avatars to help users manage their beauty and health appointments. The mobile application (iOS/Android) creates a visual identity for each user: an avatar that remembers past treatments, tracks appointment history, and proactively reminds users when it's time for their next haircut, dentist visit, physiotherapy session, or self-care appointment.
Goals
Everyday Users
Find, track, and manage all beauty and health appointments in one place with intelligent reminders.
Service Providers
Build a portable professional identity and manage bookings seamlessly across multiple locations.
Business Owners
Gain AI-powered insights into customer retention and maximize appointment utilization.
Research Insights
Market Context
The beauty and health appointment space is fragmented across multiple platforms. Users struggle to track when they last visited different providers and often miss routine appointments. No unified system exists that learns from behavior to suggest when the next appointment should be.
User Behavior
68% of users miss routine appointments not because they don't value them, but because they forget or don't realize how much time has passed. The core friction isn't cost, it's the fear of forgetting or missing scheduled appointments.
Privacy Concerns
Users possess valuable appointment data but fear how AI systems will use their information. They prioritize control and transparency over automated convenience.
What I Did
Concept & Product Strategy: Shaped the core idea: a personalized AI avatar that holds a user's appointment history across beauty and health providers and proactively prompts the next visit.
Brand Identity: Built the full visual language, logomark, color system, typography, and marketing collateral, aligned around the avatar as the product's central metaphor.
Mobile App Design: Designed the iOS and Android app end-to-end: avatar creation, appointment tracking, intelligent reminders, provider discovery, and privacy controls.
UX Research: Mapped the everyday-user, service-provider, and business-owner flows so each audience gets the value they need without the product feeling like three apps stitched together.
Competitive Analysis
The category already has strong booking products, but most of them solve appointment logistics instead of long-term relationship memory. avatid is positioned around proactive intelligence, continuity, and a user-owned history across providers.
Fresha
Strength: Big marketplace with salon listings.
Weakness: Generic booking interface.
Insight: Users appreciate selection but want personalized guidance.
Treatwell
Strength: Established brand with good coverage.
Weakness: No cross-category tracking.
Insight: Fragmented experience. Users want unified management.
Booksy
Strength: Good for service providers.
Weakness: Provider-centric, not client-centric.
Insight: Focuses on helping providers, not users.
Google Calendar
Strength: Universal tool users already have.
Weakness: Passive tracking only; requires manual input.
Insight: Users need proactive intelligence.
Mobile App
About avatid App
avatid turns booking into an ongoing relationship layer. Instead of only helping users find a slot, it remembers service history, learns timing patterns, and makes the next appointment feel naturally prompted rather than manually managed.
App Solution
For Clients
Users create an avatar, set preferences, discover providers, and book in a flow that feels organized and personal. The system reduces mental load by remembering treatment history and suggesting when to return.
For Providers
Freelancers and service professionals get a portable profile that follows them across locations. avatid centralizes bookings, reminders, and profile visibility instead of making them depend on one salon or marketplace.
For Businesses
Salon owners and multi-staff operators gain scheduling control, retention visibility, and a better read on no-shows, repeat behavior, and service demand.
User Personas
The Busy Professional
Everyday User
Hobbies & Habits
Practices yoga, reads wellness blogs, values self-care but struggles to maintain consistency.
Work Method
Full-time office-based with occasional remote days.
Personality
Health-conscious, tech-savvy, values convenience.
Pain Points
Forgets when she last had appointments across different services. Uses multiple apps and struggles to track everything. Missed a physiotherapy appointment and had to restart treatment. Feels guilty when wellness routines slip.
What avatid does for her
We provide Sarah with an AI avatar that tracks all appointments, learns her patterns, and proactively reminds her when to rebook. One-tap booking saves her time and eliminates the mental load of tracking multiple services.
The Freelance Stylist
Service Provider
Hobbies & Habits
Social media content creator, builds personal brand, values flexibility.
Work Method
Works from multiple salons and does house calls.
Personality
Creative, entrepreneurial, values independence.
Pain Points
Hard to get discovered without agency backing. Clients don't follow him when he changes locations. Manual scheduling via WhatsApp is chaotic. Pays high commissions to booking platforms.
What avatid does for him
We offer Marcus a portable avatar profile that follows him anywhere. Clients find him based on services, not location. The app handles bookings, reminders, and payments automatically.
The Salon Owner
Business
Hobbies & Habits
Attends industry conferences, focuses on operational efficiency.
Work Method
Manages 8 staff members across 2 locations.
Personality
Business-minded, results-oriented, data-driven.
Pain Points
High no-show rates cost revenue. Doesn't understand why clients stop returning. Staff scheduling is inefficient during off-peak hours. Limited visibility into customer lifetime value.
What avatid does for her
We provide Elena with AI insights showing retention patterns, predicted no-shows, and at-risk clients. Staff can register as providers and freelancers can rent chair time seamlessly.
User Flows
Client
Business
App Sketches
App Designs
By the Numbers
Live Product
Google PlayConclusion
Product Value: Transforms appointments from isolated bookings into a remembered personal rhythm.
Provider Value: Gives service professionals a portable identity and steadier client continuity.
Business Value: Introduces retention intelligence, utilization insight, and better control over schedule performance.
Key Insight: The strongest differentiator is not booking speed alone, but AI-assisted memory that helps people and providers stay connected over time.
What the Founder Says
"I came to Mario with a vision for an AI-powered appointment platform but no idea how to make it feel human. He took the research seriously, the personas, the flows, the competitive gaps, and used all of it to design something that actually makes sense for real people. The way he thought about the provider side and the patient side separately, then unified them into one coherent product, was exactly what avatid needed. He didn't just make it look good, he made it make sense."